Quality project code + project administrator dedication and language skills = excellent results in search engines.
As a software developers, we do everything we can to make the WEB project "good" for both Google and other search engines.
In order to build the project better, we use a variety of additional tools to help us identify errors and point out aspects that needs a further attention.
To make your project more enjoyable to Google, you will need to work on the project yourself too! It sounds incredible, but it is the content of the page that will determine whether the page will be recommended by search engines in search results for your potential customers.
Good page content, that is useful and good to visitors, will be good to Google and other search robots too.
The content of the page should be oriented to your customers and not for the SEO "rules" or any other "inventions". Work hard to create good quality content on your Website to get good Google's rating.